Cookie Policy
Last updated: 1 May 2025
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the website function correctly, remember your preferences, and provide analytical data to the website owner.
2. How We Use Cookies
Big Bird Travel and Tourism uses cookies and similar technologies for the following purposes:
Essential Cookies
Required for the website to function. These cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| bbt_utm | Stores campaign/source data for the current session | Session |
Analytics Cookies (Google Analytics 4)
Help us understand how visitors use our website. All data is anonymised.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes users for Google Analytics | 2 years |
| _ga_XXXXXXXX | Maintains GA4 session state | 2 years |
Advertising Cookies (Optional)
Only active if you arrive via a paid advertising campaign. Used to measure ad performance.
| Service | Purpose |
|---|---|
| Google Ads (conversion) | Tracks ad conversion events (form submissions, WhatsApp clicks) |
| Meta Pixel (optional) | Measures Facebook/Instagram ad performance - only active if we run Meta campaigns |
3. Managing Cookies
You can control and delete cookies through your browser settings:
- Chrome: Settings to Privacy and Security to Cookies and other site data
- Firefox: Options to Privacy & Security to Cookies and Site Data
- Safari: Preferences to Privacy to Manage Website Data
- Edge: Settings to Privacy, search, and services to Cookies
Disabling analytics and advertising cookies will not affect your ability to use our website, though some features may behave differently.
4. Third-Party Cookies
When you visit pages on our site that embed content from external services (such as Google Maps), those services may set their own cookies subject to their own privacy policies. We do not control these cookies.
5. Changes to This Policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top of the page will reflect any changes.
6. Contact
For questions about our use of cookies, contact us at:
Email: info@bigbirdtravel.com